CLIENT + ROLE: Designer Protein | creative direction + strategy, graphic design, website direction + photo manipulation
PROJECT: The Athlete Inside campaign was positioned as a full fledged program to encourage our community to Unlock the Power of the Plate - in reference to both plate weights and their food plate. We partnered with Ben Zorn (fitness) and his business partner/brother Seb (nutrition) of Zorn Fitness to create this custom health plan, blog, videos, social posts and a massive giveaway.
Designer Protein was featured as a go-to recovery protein shake for after their workouts and a great way to start their day. We pushed digital content for each day’s workout as well as a simple meal plan to follow.