Portfolio for Dave Ewing
Dave Ewing

Kerri Walsh Jennings: Olympic Campaign

CLIENT + ROLE: Designer Protein | creative direction + strategy, graphic design, video concept + copywriting

PROJECT: Kerri Walsh Jennings is a 3-time Olympic gold medalist and was going for her 4th at the Rio Summer Olympics (where she medaled bronze). The campaign, Fuel Like A Champion, was driven by the notion that when you fuel good, you feel good… and when you fuel like a champion, you feel like a champion.

Via a partnership with the pop band 5 Seconds of Summer, we leveraged her long term relationship with Designer Protein to reach a younger audience of 18-24 females during their Sounds Live Feels Live tour during that Olympic Summer.