CLIENT + ROLE: Designer Protein | creative direction + strategy, graphic design, video concept + storyboard
PROJECT: The To Be Movement celebrates the uniqueness of the individual while binding the community together through mutual acknowledgement that we are all, in fact, designed to be something worthwhile.
Designer Protein supplements are designed for a purpose as well. We connected the many benefits of these products to the identity, goals and dreams of the user. If Designer Protein is designed for Bethany Hamiltonand Bethany Hamilton is designed to be fearless, then Designer Protein is designed to help you live fearlessly. It’s a simple, but incredibly powerful deduction.